» Professional creative+technical solutions for web and print
– enabling organisations and small businesses to start up fast, develop well.

» Professional creative+technical solutions for web and print
– enabling organisations and small businesses to start up fast, develop well.

Streaming copy

IDstream presents the theory of writing as a stream.

Here's what I do when I have to write original text about a new subject:

I research the subject actively and then let my ideas gather passively, ideally for a number of days. This gradual build-up will ensure a momentum for the creative flow.

I look for a central solid rock of logic – to mentally anchor the whole stream.

I consider the all-important subheads – the key divisions in the story.

I consider an attractive setting – layout, image and typography to facilitate the alpha state of relaxed, open awareness.

I build bridges to the nearby environment – such as links to related content or a relevant authority.

Meanwhile, the alchemical part of the process is taking place: forming the stream so that it contains both clear lines and interesting eddies – a modulated flow, organically channeled to a natural conclusion.

Finally, I ensure there is a clear onward direction for those who wish to carry on going with the flow...

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